MEDIA RELEASE - Australia Network Wins China Award
SYDNEY, 23rd January 2013 - The Australian Broadcasting Corporation (ABC) and its international channel, Australia Network, continues to build upon the strength of its relationships with broadcasters in China and has recently been awarded the Vision of the Future Award by International Channel Shanghai (ICS) during ICS' 5th Anniversary celebrations. The award is in recognition of the exceptional international cooperation between Shanghai Media Group, ICS, the ABC, and Australia Network and acknowledges the vision of future international understanding of China shared by the ABC and Australia Network.
Australia Network is Australia's international channel managed by the ABC and is broadcast across 46 countries throughout the Asia Pacific region. ICS is Shanghai Media Group's international channel broadcasting into 5 million households in Shanghai. The two broadcasters have a highly active international Co-operation Agreement through which they regularly exchange television program content and news content, co-operate on co-production projects, and provide each other with in-country production support.
Recently, ICS broadcast a week of Australia Network and ABC supplied programs in prime time and Australia Network reciprocated broadcasting ICS programs on the network under the banner Window on China. At a launch for the Window on China broadcast project in Sydney, the ABC Chairman Mr. James Spigelman re-iterated the ABC's commitment to China and to continuing to expand the co-operation with the Shanghai Media Group.
The Vision of the Future Award was received on behalf of Australia Network by Ms. Luisa Rust, Trade Commissioner for the Australian Trade Commission Shanghai, during a gala variety show hosted by Shanghai Media Group.
“It is a great honour to receive this award from the Shanghai Media Group in recognition of the productive partnership between our two companies. We look forward to many more successful projects together sharing the very best of Chinese and Australian programs from both networks” said Lynley Marshall, CEO of ABC International.
Photo: Ms. Luisa Rust (second from left), Trade Commissioner for the Australian Trade Commission Shanghai,
receives the Vision of the Future Award on behalf of the ABC and Australia Network.
About Australia Network
Australia Network is Australia's international television and online service, broadcasting 24/7 across 46 countries in Asia, the Pacific and the Indian sub-continent. Brought to you by Australia's largest and most trusted broadcaster, the Australian Broadcasting Corporation, Australia Network brings a uniquely Australian perspective to living rooms and desktops around the region.
Australia Network boasts an independent news and current affairs service that goes beyond the headlines. Viewers can watch the best in Australian drama, documentary, entertainment, lifestyle, sporting and children's programming. These exclusive shows are complimented by English language learning programs, meaning there's no other channel offering such an unparalleled array of thought provoking, quality programming.
International Channel Shanghai
Australia Network and International Channel Shanghai (ICS) are partners in a formal international Co-operation Agreement. Through this agreement, ICS broadcasts some of Australia Network programmes including documentaries, lifestyle, English learning and sport. ICS is Shanghai's international television channel and is part of the progressive Shanghai Media Group – China's second largest broadcast media organisation.
The ICS channel provides a comprehensive range of international programming for Chinese and International audiences and the agreement with Australia Network will ensure exchange of programming, technical and industry knowledge, support for international news gathering, and the development of friendship and cultural understanding between Australia and China.