Skin lightening is a global big business. The market for cosmetics to lighten darker skin is reported to be worth millions - and journalist Anita Rani is on a journey to find out why. Starting in her own family, with her mother's preference for lighter skin, she explores the pressures within the Asian community that lead a growing number of people to want to 'lighten up'. Skin-lightening cosmetics are available both legally and illegally worldwide. Many illegal creams contain banned chemicals, which pose health risks and can cause irreversible damage. Anita goes undercover to see how readily available they are, and she meets one woman who regrets ever using them. She takes a hard look at the businesses that make money on the promise of lightening dark skin, and tackles the cosmetic distributors and lifestyle magazines that promote and advertise skin-lightening products.