The concept of shopping online is becoming increasingly popular in China. So much so that November 11th has become "the" day to do online sales in the mainland. The concept of shopping online is becoming increasingly popular in China. So much so that November 11th has become "the" day to do online sales in the mainland.

To look more closley at China's boom in online sales Whitney Fitzsimmons spoke earlier to Wang Lihuan business reporter with international channel Shanghai.